Chipotle customers sue because burritos had too many calories
Chipotle customers are suing because of overstuffed burritos, saying that the company’s calorie counts were full of it.
A lawsuit filed in California court last week says that the chain misrepresented the nutritional value and that consumers were “lulled into a false belief” that they were eating healthy.
The menu item uniting the case’s three plaintiffs is the Chorizo Burrito, which the fast casual joint began selling earlier this year and advertised as 300 calories on overhead menus.
All three customers said that they ordered the spicy sausage meal at different locations earlier this month because of its supposed health benefits.
While the chorizo in the burrito is 300 calories, Chipotle’s Nutrition Calculator shows that if the burrito was eaten as pictured, the diner would take in more than 1,000 calories including cheese, tortilla, rice, beans and salsa.
All three burrito eaters said that they soon “realized that the burrito couldn’t have been just 300 calories,” with one Los Angeles man saying that he “felt excessively full.”
The class-action suit says that Chipotle has engaged in unfair business practices, and says that anyone who bought food at a California location in the last four years can join.
Chipotle spokesman Chris Arnold said in a statement to the Daily News that he does not comment on pending legal matters, but added that “a lawsuit is nothing more than allegations and is proof of nothing.”
“Generally speaking, we always work hard to maintain transparency around what is in our food, including the nutritional content, which is provided on an ingredient-by-ingredient basis,” he said.
It is unclear how far the California suit will proceed, though it continues a bad run for the Colorado-based company.
Chipotle’s stock has fallen 45% since reaching a high of $749 per share last summer, as customers enthusiasm for its burritos has waned amid reports of aluminum-wrapped ailments such as E. coli and Norovirus.
Third Quarter results released late last month showed the company’s 2016 sales falling 14.8% compared to 2015.